About Us

Slide Who we are Gather round for the lowdown on the story behind
our trailblazing platform
“Alone we do so little, together we can do so much”
Helen Keller

The story of Split.fyi

If you’re wondering how Split.fyi came about, we can sum that up for you in three words: “We lived it”.  

We’re Heather and Laila, our experiences of the loneliness and isolation of divorce is what inspired us to create a pioneering platform and community so that nobody else has to go through what we did. 

We’re two passionate divorce coaches and for us, Split.fyi is how we ‘walk our talk’ – how we simplify the overwhelm and empower anyone facing the life-changing thoughts, emotions, and processes that come before, during, or after divorce. 

It was our own real-life experience that led us, in 2019, to have our first conversation about what would have really helped us, and work out how we could create such a thing for those coming after us. We wanted to pay it forward. 

It soon became our purpose: building a trusted splitting resource and coaching platform with an encouraging community of those who understand or are in the same boat.  

Were passionate about providing essential tools, simplifying next stepsand welcoming you into an open-hearted community that enables you to be your own best advocate to make the best decisions looking forward.  

We don’t think divorce has to be long and messy. We’re continuously updating our collection of reliable resources and supportive step-by-step guides for you to access and keep track of all in one place. 

Split.fyi provides you with a safe place to connect, reclaim your inner strength, and get support every step of the way. It’s what we would have wanted when we were going through divorce. Quite simply, it’s the new way to start a new chapter. 

“As you make the transition from US to Me to WE, Split.fyi provides you with a safe place to connect, reclaim your inner strength, and get support every step of the way.”

Our values

Trust

We’ve been there and we get how important trust is at this time. We’re here to make sure you feel safe and listened to as you take the next step forward.

Transparency

It doesn’t matter where you are in the process. Together, we’ll create a personal plan to match your priorities and achieve your goals.

Connection

When you feel ‘scattered’ emotionally, our warm, welcoming community can help you feel centered again.

Empowerment

This is suddenly your world: but it’s been ours for a while. We can empower you to make your own best decisions.

Meet Laila

Struck by her own 10-year-long experience with divorce, Laila was exhausted and thrown by the complexities and lack of consolidated information to help her close that chapter. She longed for a safe place to access emotional and organizational help, with professionals, resources, tools, and a warm community of those who already understand the situation. Over time, this sparked Laila to create Split.fyi to propel more people in her situation forward. Laila focuses on being a positive thinking partner to help educate and support others to create their own personal roadmap, navigate the tides, and reclaim their confidence and inner balance. 

Laila is a divorcee, a mom, accredited mediator, certified CDC Certified Divorce Coach® and in the Better Apart method, a global citizen, and serial entrepreneur with over 20 years of experience launching 2 successful business ventures. 

Meet Heather

Heather’s background is in finances, accounting and management on top of her experience and passion for coaching. Heather wholeheartedly supports others as they work through their finances, budgets, settlement options, and evolve to being their own head of household. This helps avoid costly attorney hours while enabling anyone to make informed decisions and build their future. 

Heather is a divorcee, mother of two, Certified Divorce Financial Analyst (CDFA®), a CDC Certified Divorce Coach®, and a financial coach with her own strong private practice in Southern California. After going through her own divorce and the exhausting complexities of the process, Heather is driven to simplify the hurdles around divorce and empower others through their own journey. 

Essential Resources

If you’re facing legal/custody battles, a mental health crisis, an urgent medical issue, serious emotional problems, including suicidal thoughts, please seek help from the appropriate professionals near you.

Suicide hotline: 1-800-273-8255
Suicide Prevention Lifeline:
Crisis line: 1-800-356-5395
Crisis text line: Text “help” to 741741
The National Domestic Violence Hotline
The National Coalition Against Domestic Violence (NCADV)

Split.fyi Resources
Split.fyi Marital Life Inventory
Divorce Lifecycle Document
Divorce Process Overview

Contact

323 San Vicente Blvd., Unit 1
Santa Monica, 90402

info@spitfyi.com
310.558.2575

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Splitfyi, Inc. DOES NOT PROVIDE LEGAL OR TAX ADVICE. All information provided should not be construed or relied upon as legal or tax advice. Individuals seeking legal or tax advice should solicit the counsel of competent legal or tax professionals knowledgeable about the divorce laws in their own geographical areas.

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